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Legacy. Lives. On.

The Mission

The mission of the Jason Price Foundation is to design innovative products and clothing that bring patients dignity and to donate to the cancer wing at Roanoke Memorial Hospital (10-S).

The Vision

The vision of the Jason Price Foundation is to carry on and honor Jason’s legacy and make an impact in the cancer community that will live on forever.

Who We Are

Upcoming Events

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Jason Price Foundation: "All In For Cancer" Poker Tournament

An Evening of Poker with Purpose

Join us for an unforgettable evening of poker, community, and giving as we honor the life and legacy of Jason Price and continue the mission created in his name.

The Jason Price Foundation Poker Tournament brings people together for more than a night of cards. It is an opportunity to celebrate Jason’s life, support cancer patients and their families, and make a meaningful impact in the community he called home.

100% of proceeds will be evenly distributed, with 50% supporting each of the following:

10 South Legacy — a social enterprise founded by Jason’s son, Conner Price, dedicated to carrying on his father’s legacy by creating clothing designed to help cancer patients maintain dignity and comfort throughout treatment.
The Cancer Wing at Carilion Roanoke Memorial Hospital — the cancer care team and facility that provided Jason with compassionate care and support throughout his cancer journey.


This is more than a poker tournament. It’s a tribute from a son to his father, a celebration of a life that continues to inspire, and an opportunity for all of us to make a difference.

Take a seat at the table. Play with purpose. Go all in for cancer. Honor Jason.

Legacy. Lives. On.

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